How To White List An Email in Gmail

What is whitelisting and how can it help?

When an email address or domain gets whitelisted, it means that they’re marked as a safe sender so their emails aren’t automatically marked as spam. The process to whitelist an email address or domain varies by provider but is super easy to do. Let’s take a look at how to do it in Gmail.

How to whitelist an email in Gmail

Follow the steps below to whitelist a specific email address or domain in Gmail so these emails don’t go to Spam.

  1. Go to your Gmail account 
  2. Click the gear icon in the top-right, then select Settings
  3. Click the Filters and Blocked Addresses tab 
  4. Click Create a New Filter
  5. In the pop-up window, enter the email address or domain (e.g., that you want whitelisted in the From field
  6. Click Create Filter
  7. Check “Never send it to Spam”
  8. Click Create Filter

How to whitelist an email address in Outlook & Other Email Providers

Outlook has had a lot of different versions over the years so it’s best to do a search for “How to whitelist an email address” in your version of Outlook or your email provider and follow those instructions.

Whitelisting gives a strong signal to email providers—i.e., Gmail, Outlook, Yahoo—that your recipients see you as a safe source. And they’ll generally deliver your emails to their clients’ inboxes—unless other spam triggers are detected.